For the first time in 53 years, Audubon Canyon Ranch (ACR) has unveiled a new Brand and Communications Plan designed to increase the public’s understanding of our mission, and the impact we make in our communities. This messaging and new brand reflect ACR’s revitalized vision which recognizes that efforts to improve the health of our planet require a multidisciplinary approach that is broad in scope and scale and includes conservation, education, and science. ACR knows that critical environmental issues go beyond the borders of its sanctuaries, and we have a unique capacity to address many of these challenges. The Brand and Communications Plan strengthens our message, makes it clearer and more concise, and does so in a professional, relevant, and contemporary manner.
Most...